Current Reseller Environment

Technology resellers find themselves operating in an unprecedented world of informational transparency, and navigating a myriad of success inhibitors. Behind those challenges, what's really lurking is the new buying paradigm. A more informed buyer is dictating that resellers need to integrate more sophisticated marketing into their sales strategy. Your value proposition needs to reach customers and prospects where, when, and how they are conducting their due diligence and research.

Reseller Challenges: Success Inhibitors

Limited organic growth - sales reps are not setting new appointments weekly, and not opening enough new accounts monthly.

Difficulty managing business investments - Inability to forecast growth; little or no sales pipeline visibility.

High cost of sales turnover - Investing in sales people who don’t generate business, and move on.

Low engineer utilization - sales unable to keep SE's utilization over 80% and cuts directly into profits.

Marketing- Finding the time and resources to create and execute effective marketing.

 
  To find out how the New Buying Paradigm is affecting your sales.
 

The Solution: 31.6% yearly growth

IMS360 Group will help you to execute a more integrated marketing approach. In fact, resellers with strong sales and marketing alignment show an average 31.6% year over year revenue growth. Our offering will allow you to lead with your value proposition, and not your manufacturers.

Here's how we can help get you there:

1) Marketing your company values, not your manufacturers.

2) Establish a presence in your service area.

3) Attain more predictable sales growth.

4) Execute managed marketing activities.

5) Provide a marketing infrastructure on a part time basis cost.

 
 
IMS360 Group Can help you solve your sales and marketing challenges.
Call us at (201) 406-6620 or click the button to request an Initial Consultation
 
 
 
 

 
 
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