Partner Marketing Programs

Manufacturers find themselves navigating a myriad of channel sales challenges. As an example, manufacturers attempt to market with partners by scaling one-off marketing plays and not providing marketing enabled, long-term organic growth. Partners are trending away from these short-term solutions; successful partners are craving a more sophisticated marketing approach with manufacturer assistance. IMS360 Group can help you provide a more effective Partner marketing program, and allow you to concentrate on assisting partners to close deals, not find them.

Manufacturer Challenges:
What's affecting your success?

  • Supplying leads to partners is not a long-term solution, nor scalable.
  • Slow ramp-to-revenue: Partners are not proactively generating demand.
  • Inability to forecast partner sales growth; little to no pipeline visibility.
  • Poor partner mindshare: Partners are demanding more effective programs.
  • No strategic visibility into partners' overall commitment.
  • A more Informed end-user is squeezing partner margins and causing them to sell other manufacturers with higher margins.
 

The Solution: Award Winning Partner Programs

Our Marketing-as-a-service solution enables you to offer a partner led marketing program customized to your channel. IMS360 Group has the platform and services to deliver a more effective partner demand generation initiative. By providing both consultative services and an online execution platform, IMS360 Group assists your Partners' to execute more integrated marketing campaigns than ever before. Enable your partners to become more relevant with today's research dominant buyers.

What we deliver includes:

1) Marketing Planning, Execution Services, and Sales Coordination

2) Web-based Lead Management and Reporting

3) Marketing Campaign Optimization

4) Variety of Managed Marketing Activities

5) Target Market Opportunity Analysis

 
 
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IMS360 Group Can help you solve your sales and marketing challenges.
Call us at (201) 406-6620 or click the button to request an Initial Consultation'
 
 
 
 

 
 
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