Proliferation of Information on the Internet has broken your sales cycles.

In Today's world, the proliferation of information all over the internet has consumers more informed than ever. Consumers are 77% more likely to do self-research online before they contact a sales person. In yester-years, a customer would come to you with a problem and ask you how to solve it. Today, customers come to you already knowing the solutions that are out there, approximately how much they should cost, and most of the time what they feel would be the best fit for their business. You need to ensure that your business’ message is consistent and in all the sandboxes in which your customers play. Even more important, you need to make sure your message is consistent coming from your sales team when they engage with customers and prospects.

Because after all, there is a more informed customer.  This conundrum is the new buying paradigm, it's breaking the formal sales process, and creating a hidden sales cycle that you may not know about. More than ever, this is real. You as a business need to pay attention to it or you will get left behind.

The truth is...IMS360 Group gets it. Born from a sales infrastructure consulting company. IMS360 Group understands how important the alignment between marketing and sales is more than ever before, as well as the changing ways in which business must interact with their customers and prospects.