Direct Sales Environment

Direct Sales Marketing Support

Manufacturers are operating in the most competitive IT environment than ever before. Many of the "named accounts" are also targeted by other manufacturers. Therefore, a more sophisicated marketing strategy must be deployed to achieve direct sales dominance. IMS360 Group can help you align "named account" communication and marketing strategies so you can focus on closing deals, not find them.

Direct Sales: Success Inhibitors

More completion for the customer's budget
Poor sales territory penetration; the "80/20 rule" reigns
Inconsistent customer messaging
Poor product/promotion awareness
No lead generation marketing activities
Difficulty re-invigorating lost customers

Why do your channel partners get more marketing support than your direct sales team?

The Solution: 31.6% Yearly Growth

Those companies who align their and marketing strategies experience an average of 31.6% Y/Y sales growth* Our Marketing solution enables you to provide the critical Marketing 'air-cover' that every direct sales team needs. We collaborate with your sales leadership to deliver company messaging that is on-point and in alignment with sales objectives. IMS360 Group enables you to leverage all forms of traditional and new media to communicate to your customers when, how, and where they want you to.

What we deliver includes:

1) Marketing and Communication Planning, Execution, and Sales
Coordination

2) Web-based Customer Management and Reporting

3) Marketing and Communication Optimization

4) Variety of Managed Marketing and Communication Activities

5) Target Market Opportunity Analysis

IMS360 Group Can help you solve your sales and marketing challenges.
Call us at (201) 406-6620 or click the button to request an Initial Consultation